Community Business Development Program

BAYONNE, NJ – March 30, 2006 - The Bayonne Town Center, the Bayonne Economic Development Corporation, the Bayonne Urban Enterprise Zone in conjunction with the Marketing Department sponsors community business development program to create local business initiatives.

"Relationships pay off and help local businesses overcome the larger competition" is the concept underlying a new initiative to be launched jointly by the Bayonne Town Center, The BEDC, the BUEZ and The Marketing Department (TMD).  This innovative program will utilize the expertise of Scott Schultz, of The Marketing Department , a strategic marketing agency specializing in business development: defining business strengths and goals, and implementing ‘grass roots” marketing strategies to create sales.  Scott has  30+ years of sales and marketing experience which he will deploy for the benefit of the business community. 

           
The first BTC, BEDC, BUEZ sponsored workshop will be held:
Tuesday, April 4th at 8:30 AM
The Big Apple Restaurant
414 Broadway

For more information or to attend contact
Cathy Jakubowski at the Bayonne Town Center:
bayonnetwncenter@aol.com
(201) 339-9409

The Bayonne Town Center, the BEDC, The BUEZ and The Marketing Department have created this innovative program of workshops and one on one consulting for the local business community.  The workshops focus upon the key elements for success such as identifying unique identity strengths for individual businesses, defining who they are as a community, what they have to offer one another and their respective towns, and who their customers and clients are.  The overall goal is to utilize knowledge gained in these workshops to create an action agenda for business development and growth.  In addition, the Bayonne Town Center’s innovative program of niche and co-operative advertising opportunities will be explored by attendees.

Relationships are valuable, and essential to success in small business, according to Mr. Schultz.  Local businesses differ from their larger competitors, in that they can know and care about their customers as individuals, he said.  And the Bayonne Town Center agrees.  They believe that by developing this sense of community with proper strategy and commitment, the business center in downtown Bayonne can become destinations with as much pulling power as any mall, they said. 

There are many ways in which local businesses can improve their effectiveness according to THE MARKETING DEPARTMENT experts Mr. Schultz.   Some may seem self-evident, such as knowing who their customers are.  But, in fact, knowing who customers are is not self-evident, they said.  Zeroing in on customer demographics requires ongoing research because communities are constantly turning over and the needs of the community are ever changing.  In fact, average New Jersey local communities experiences a 20% or greater turnover rate each year.  With local schools in the mix it’s even higher.   The truth is, they said, at any given time our businesses don’t have a real understanding of who their potential customers are!  Knowledge acquisition in this one area will make an incredible difference to our business communities, they said.

For more information about The Marketing Department’ workshops:
The Marketing Department
Scott Schultz
973-678-2001
www.TheMarketingD.com
sschultz@TheMarketingD.com

For more information about downtown Bayonne contact
The Bayonne Town Center
Cathy Jakubowski
(201) 339-9409
www.bayonnetowncenter.com